【刊名】销售与市场
【期号】2025年第2期
【格式】#epub #mobi #azw3 #pdf
【分类】#期刊 #杂志 #销售与市场
【简介】本期封面文章《可口可乐之变：用场景营销驱动营销升级》。本期收录文章：《场景营销，不是写一句广告语就完事了》《名仁苏打水：跳出品类红海，走向场景蓝海》《情绪价值，又一个套圈？》等。
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A project of our size needs at least a few hundred million dollars per year to keep going,” Mr. Durov wrote in his public channel on Telegram late last year. “While doing that, we will remain independent and stay true to our values, redefining how a tech company should operate.
elegram is updating its messaging app with options for auto-deleting messages, expiring invite links, and new unlimited groups, the company shared in a blog post. Much like Signal, Telegram received a burst of new users in the confusion over WhatsApp’s privacy policy and now the company is adopting features that were already part of its competitors’ apps, features which offer more security and privacy. Auto-deleting messages were already possible in Telegram’s encrypted Secret Chats, but this new update for iOS and Android adds the option to make messages disappear in any kind of chat. Auto-delete can be enabled inside of chats, and set to delete either 24 hours or seven days after messages are sent. Auto-delete won’t remove every message though; if a message was sent before the feature was turned on, it’ll stick around. Telegram’s competitors have had similar features: WhatsApp introduced a feature in 2020 and Signal has had disappearing messages since at least 2016.
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