Необъяснимо, но факт.
Instagram у нас уже давно не существует, потому что он запрещён на территории РФ, но в 2023 году рекламные доходы самых крупных инста-блогеров страны выросли на 35%. Магия, не иначе. Как так вышло? Просто российский рынок инфлюенсер маркетинга наконец стабилизировался и пошёл в рост, поэтому доходы креаторов тоже начали расти — даже на несуществующих площадках.
Источник: АБА
BY I'M Influencer Marketing
For some time, Mr. Durov and a few dozen staffers had no fixed headquarters, but rather traveled the world, setting up shop in one city after another, he told the Journal in 2016. The company now has its operational base in Dubai, though it says it doesn’t keep servers there.Mr. Durov maintains a yearslong friendship from his VK days with actor and tech investor Jared Leto, with whom he shares an ascetic lifestyle that eschews meat and alcohol.
To pay the bills, Mr. Durov is issuing investors $1 billion to $1.5 billion of company debt, with the promise of discounted equity if the company eventually goes public, the people briefed on the plans said. He has also announced plans to start selling ads in public Telegram channels as soon as later this year, as well as offering other premium services for businesses and users.
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