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LinkedIn rarely makes digital marketing headlines. Yet, used correctly, it can be the single best social media platform for founders and startups.
LinkedIn is where you go to grow your personal brand—but not just any kind of brand. If you want to become influential in photography, you go to Instagram. If you want to become influential in photography, you go to Instagram. if you want to become known as a business owner or entrepreneur, you go to LinkedIn.
52% of buyers say LinkedIn is the most influential channel during their research process. Almost 90% of B2B marketers use LinkedIn for lead generation, and 62% of them say it generates twice as many leads as the next-highest social channel.
Almost 25% of LinkedIn users are senior-level influencers: decision-makers, business builders, and C-level executives. These are the kinds of people you need in your circle when building a business.
LinkedIn is the place to go when you’re looking for a job—and it’s also where your new hires are hanging out. Post job opportunities, look for referrals, and hire your dream team.
