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【书名】从核心扩张(解读)
【作者】Chris Zook
【格式】#mp3 #pdf
【分类】#听书 #管理学
【简介】这是管理界第一部对战略性扩张运动进行深入研究的著作,它清楚地阐述了多元化战略和从核心扩张战略的区别及优劣,深入分析了企业如何以核心业务为基础向相邻领域扩张,如何评估扩张战略,如何确保扩张战略能够赢利,如何打造可重复运用的扩张模式,执行扩张计划时必须考虑哪些因素,如何通过扩张实现业务和企业的转型等企业成长战略中最为重要的问题。

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【书名】从核心扩张(解读)
【作者】Chris Zook
【格式】#mp3 #pdf
【分类】#听书 #管理学
【简介】这是管理界第一部对战略性扩张运动进行深入研究的著作,它清楚地阐述了多元化战略和从核心扩张战略的区别及优劣,深入分析了企业如何以核心业务为基础向相邻领域扩张,如何评估扩张战略,如何确保扩张战略能够赢利,如何打造可重复运用的扩张模式,执行扩张计划时必须考虑哪些因素,如何通过扩张实现业务和企业的转型等企业成长战略中最为重要的问题。

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