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钉钉飞书上演客户"挖角"大战

近期钉钉与飞书展开激烈客户争夺战。伊芙丽、珀莱雅等品牌从钉钉转投飞书,百世快递、微脉等则反向迁移。飞书重点争夺钉钉和企业微信的优质客户,包括名创优品、蔚来等企业。

为了从飞书挖角客户,钉钉发起了价格战,初始报价大幅低于飞书,再通过额外的产品和服务收费,这种模式吸引了一些价格敏感客户迁移。

市场竞争加剧源于办公需求升级。企业不再满足基础功能,更看重业务场景管理能力。飞书押注AI转型,钉钉则通过价格战和产品升级应对,近期还引入多维表和AI服务。可见原来依靠疫情期间在线红利形成的竞争格局将被洗牌。

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钉钉飞书上演客户"挖角"大战

近期钉钉与飞书展开激烈客户争夺战。伊芙丽、珀莱雅等品牌从钉钉转投飞书,百世快递、微脉等则反向迁移。飞书重点争夺钉钉和企业微信的优质客户,包括名创优品、蔚来等企业。

为了从飞书挖角客户,钉钉发起了价格战,初始报价大幅低于飞书,再通过额外的产品和服务收费,这种模式吸引了一些价格敏感客户迁移。

市场竞争加剧源于办公需求升级。企业不再满足基础功能,更看重业务场景管理能力。飞书押注AI转型,钉钉则通过价格战和产品升级应对,近期还引入多维表和AI服务。可见原来依靠疫情期间在线红利形成的竞争格局将被洗牌。

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