Вы наверное много раз слышали словосочетание Marketing Mix Modeling. Мало кто может нормально объяснить что это такое, но я вот наткнулся на хороший агрегатор материалов по этой теме: https://bit.ly/3Kw40Ud.
У Facebook, кстати, есть open-source проект Robyn, который позволяет моделировать этот самый маркетинг микс для получения наибольшей эффективности.
via @MarkeTech
BY MarkeTech
Telegram has exploded as a hub for cybercriminals looking to buy, sell and share stolen data and hacking tools, new research shows, as the messaging app emerges as an alternative to the dark web.An investigation by cyber intelligence group Cyberint, together with the Financial Times, found a ballooning network of hackers sharing data leaks on the popular messaging platform, sometimes in channels with tens of thousands of subscribers, lured by its ease of use and light-touch moderation.
In many cases, the content resembled that of the marketplaces found on the dark web, a group of hidden websites that are popular among hackers and accessed using specific anonymising software.“We have recently been witnessing a 100 per cent-plus rise in Telegram usage by cybercriminals,” said Tal Samra, cyber threat analyst at Cyberint.The rise in nefarious activity comes as users flocked to the encrypted chat app earlier this year after changes to the privacy policy of Facebook-owned rival WhatsApp prompted many to seek out alternatives.MarkeTech from hk