哪吒IP授权费飙至900万，IP总商业价值或超300亿元
《哪吒2》电影票房火爆，引发IP价值热潮。20余品牌与其跨界合作，IP授权费从500万元升至900万元。预计衍生品收入可达100亿至150亿元，IP总商业价值或达300亿至350亿元。
媒体报道
《哪吒2》IP授权费飙升至900万元 财联社/钛媒体/格隆汇/华尔街见闻
一吒仍难求！ 哪吒IP授权费飙至900万，谁在靠衍生品吸金？ 新浪科技
哪吒IP授权费飙至900万，IP总商业价值或超300亿元 钛媒体
事件追踪
2025-02-08 淘宝：《哪吒2》授权周边销售额突破5000万元
#热门话题
BY Readhub
That growth environment will include rising inflation and interest rates. Those upward shifts naturally accompany healthy growth periods as the demand for resources, products and services rise. Importantly, the Federal Reserve has laid out the rationale for not interfering with that natural growth transition.It's not exactly a fad, but there is a widespread willingness to pay up for a growth story. Classic fundamental analysis takes a back seat. Even negative earnings are ignored. In fact, positive earnings seem to be a limiting measure, producing the question, "Is that all you've got?" The preference is a vision of untold riches when the exciting story plays out as expected.
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