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Дайджест постов с конференций.

Самое актуальное и полезное про тренды в маркетинге, Tech и интересные кейсы. Не зря же я за спикерами записывала и потом посты писала.
Мало ли вы пропустили 😉

🔺Интересные цифры с DMEXCO от Google, Spotify и TikTok

🔺Главные мысли с DMEXCO одной из крупнейших маркетинговых конференций в Европе

🔺Эталонное выступление Pinterest. Разбираю на молекулы.

🔺Как Perrier перепридумали себя. Красивый кейс.

🔺Залили рынок деньгами. Красивый кейс от онлайн магазина мебели Westwing.

🔺Berlin Brand Festival. Инновационные проекты японского агентства Dentsu

🔺Брендинг для Парижской Олимпиады. Выступление агентства Dragon Rouge.

🔺Как продать ничего за деньги? История об очень креативном человеке.

#полезность

BY No pressure. О маркетинге.




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For some time, Mr. Durov and a few dozen staffers had no fixed headquarters, but rather traveled the world, setting up shop in one city after another, he told the Journal in 2016. The company now has its operational base in Dubai, though it says it doesn’t keep servers there.Mr. Durov maintains a yearslong friendship from his VK days with actor and tech investor Jared Leto, with whom he shares an ascetic lifestyle that eschews meat and alcohol.

Telegram hopes to raise $1bn with a convertible bond private placement

The super secure UAE-based Telegram messenger service, developed by Russian-born software icon Pavel Durov, is looking to raise $1bn through a bond placement to a limited number of investors from Russia, Europe, Asia and the Middle East, the Kommersant daily reported citing unnamed sources on February 18, 2021.The issue reportedly comprises exchange bonds that could be converted into equity in the messaging service that is currently 100% owned by Durov and his brother Nikolai.Kommersant reports that the price of the conversion would be at a 10% discount to a potential IPO should it happen within five years.The minimum bond placement is said to be set at $50mn, but could be lowered to $10mn. Five-year bonds could carry an annual coupon of 7-8%.

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