Вы наверное много раз слышали словосочетание Marketing Mix Modeling. Мало кто может нормально объяснить что это такое, но я вот наткнулся на хороший агрегатор материалов по этой теме: https://bit.ly/3Kw40Ud.
У Facebook, кстати, есть open-source проект Robyn, который позволяет моделировать этот самый маркетинг микс для получения наибольшей эффективности.
via @MarkeTech
BY MarkeTech
That growth environment will include rising inflation and interest rates. Those upward shifts naturally accompany healthy growth periods as the demand for resources, products and services rise. Importantly, the Federal Reserve has laid out the rationale for not interfering with that natural growth transition.It's not exactly a fad, but there is a widespread willingness to pay up for a growth story. Classic fundamental analysis takes a back seat. Even negative earnings are ignored. In fact, positive earnings seem to be a limiting measure, producing the question, "Is that all you've got?" The preference is a vision of untold riches when the exciting story plays out as expected.
The seemingly negative pandemic effects and resource/product shortages are encouraging and allowing organizations to innovate and change.The news of cash-rich organizations getting ready for the post-Covid growth economy is a sign of more than capital spending plans. Cash provides a cushion for risk-taking and a tool for growth.
MarkeTech from jp