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有点好玩儿:小红书的所有笔记,其实都是图文笔记。

为啥这么说呢?从技术角度看,每一条笔记都可以被视为:【图文笔记】和【可选的视频字段】。

小红书的笔记数据结构里,所有笔记都会包含文字内容和图片字段。视频笔记也不例外,因为必须有张封面图。title,content,cover_images,所有笔记都有,就差有没有这个video。

视频笔记,就是多了 video 字段。换句话说,视频只是图文的一个增强补充。图是主图,文是配文,视频是加法。

我整套杂志感理论,都是建立在用户端的感受层面,先接收到封面信息。

从技术端讲,推荐分发逻辑其实是建立在“图文内容为主”的框架里。

当然,在业务上,平台还是会把图文笔记和视频笔记区分开来:入口不同、工具不同、流量策略也不同。但在底层结构上,它们是同一种内容容器,只是字段调用的方式不同。

{
"note_id": "xxx",
"user_id": "xxx",
"title": "标题",
"content": "正文文本",
"cover_images": ["img1.jpg", "img2.jpg"],
"video": {
"video_url": "xxx.mp4",
"duration": 12.3,
"thumbnail": "img_cover.jpg"
},
"created_at": "时间戳",
...
}

我想这有助于帮助你,理解平台和内容的本质结构。

如果你也觉得这很有趣,点个赞告诉我。



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有点好玩儿:小红书的所有笔记,其实都是图文笔记。

为啥这么说呢?从技术角度看,每一条笔记都可以被视为:【图文笔记】和【可选的视频字段】。

小红书的笔记数据结构里,所有笔记都会包含文字内容和图片字段。视频笔记也不例外,因为必须有张封面图。title,content,cover_images,所有笔记都有,就差有没有这个video。

视频笔记,就是多了 video 字段。换句话说,视频只是图文的一个增强补充。图是主图,文是配文,视频是加法。

我整套杂志感理论,都是建立在用户端的感受层面,先接收到封面信息。

从技术端讲,推荐分发逻辑其实是建立在“图文内容为主”的框架里。

当然,在业务上,平台还是会把图文笔记和视频笔记区分开来:入口不同、工具不同、流量策略也不同。但在底层结构上,它们是同一种内容容器,只是字段调用的方式不同。

{
"note_id": "xxx",
"user_id": "xxx",
"title": "标题",
"content": "正文文本",
"cover_images": ["img1.jpg", "img2.jpg"],
"video": {
"video_url": "xxx.mp4",
"duration": 12.3,
"thumbnail": "img_cover.jpg"
},
"created_at": "时间戳",
...
}

我想这有助于帮助你,理解平台和内容的本质结构。

如果你也觉得这很有趣,点个赞告诉我。

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Telegram and Signal Havens for Right-Wing Extremists

Since the violent storming of Capitol Hill and subsequent ban of former U.S. President Donald Trump from Facebook and Twitter, the removal of Parler from Amazon’s servers, and the de-platforming of incendiary right-wing content, messaging services Telegram and Signal have seen a deluge of new users. In January alone, Telegram reported 90 million new accounts. Its founder, Pavel Durov, described this as “the largest digital migration in human history.” Signal reportedly doubled its user base to 40 million people and became the most downloaded app in 70 countries. The two services rely on encryption to protect the privacy of user communication, which has made them popular with protesters seeking to conceal their identities against repressive governments in places like Belarus, Hong Kong, and Iran. But the same encryption technology has also made them a favored communication tool for criminals and terrorist groups, including al Qaeda and the Islamic State.

To pay the bills, Mr. Durov is issuing investors $1 billion to $1.5 billion of company debt, with the promise of discounted equity if the company eventually goes public, the people briefed on the plans said. He has also announced plans to start selling ads in public Telegram channels as soon as later this year, as well as offering other premium services for businesses and users.

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