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最近小米面临很多风波,股价却一直坚挺,今天+1.4%, 我觉得小米最大的风险是如果没有了雷军,谁能来接班,不过我还是会坚持持有小米。雷军昨天的讲话一如既往的展现真诚,这段讲话很优秀的展现一个品牌如何对应危机、品牌重塑与价值重申。

1. 情感上认错与承担,修复公众信任,雷军开头就提到“狂风暴雨般的质疑”,并坦言“我们一下子都懵了”

2. 重申价值定位
“我们要做的不仅仅是合规,也不仅仅是行业领先水平,而是超越行业水平的安全。”

3. 文化上重申韧性与技术投入,凝聚员工和投资者信心,雷军非常擅长用历史“回顾+对比”增强情绪的力量,比如:
* 2019 年困难时说过“疾风知劲草,路遥知马力”
* 小米投入研发超过 1000 亿,芯片玄戒 O1 也即将发布
* 小米芯片自研 10 年仍在坚持
*我们不是靠运气,而是靠耐力。我们没有投机,而是长期主义

这一句还是很动人的:“15 年还不够。但没有关系,我们就继续走下去”
不仅有一种马云式的“我们活下来了”,还有一种乔布斯式的“直到被完全理解”



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最近小米面临很多风波,股价却一直坚挺,今天+1.4%, 我觉得小米最大的风险是如果没有了雷军,谁能来接班,不过我还是会坚持持有小米。雷军昨天的讲话一如既往的展现真诚,这段讲话很优秀的展现一个品牌如何对应危机、品牌重塑与价值重申。

1. 情感上认错与承担,修复公众信任,雷军开头就提到“狂风暴雨般的质疑”,并坦言“我们一下子都懵了”

2. 重申价值定位
“我们要做的不仅仅是合规,也不仅仅是行业领先水平,而是超越行业水平的安全。”

3. 文化上重申韧性与技术投入,凝聚员工和投资者信心,雷军非常擅长用历史“回顾+对比”增强情绪的力量,比如:
* 2019 年困难时说过“疾风知劲草,路遥知马力”
* 小米投入研发超过 1000 亿,芯片玄戒 O1 也即将发布
* 小米芯片自研 10 年仍在坚持
*我们不是靠运气,而是靠耐力。我们没有投机,而是长期主义

这一句还是很动人的:“15 年还不够。但没有关系,我们就继续走下去”
不仅有一种马云式的“我们活下来了”,还有一种乔布斯式的“直到被完全理解”

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