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最近几年,在饮料行业,只有元气森林做到了不断出爆款、靠爆款产品驱动增长。
凭啥别人做不到、就他能做到呢?了解了一下,才知道,他的很多选择,与其他公司截然不同:
1、产品经理的人选上,不要同行、几乎全员是跨界来的。

2、人人可以提创意,所有创意直达老板唐彬森。而唐彬森很少说“不行”。
比起大多数管理者,默认认为“自己无所不知”,他默认认为“用户很复杂,我很可能不了解”。
创意判断,不依赖于管理者的主观,尽量交给客观。

3、怎么客观判断呢?就要设置更多、更密的测试节点。
饮料销售主要在线下,其他饮料企业都不怎么做线上。
只有元气,坚持做线上,不为挣钱,只为产品可以低成本测试。

4、最触动我的差别是:
喝饮料的主要是年轻人,大多数饮料企业的高管,开会端着的都是咖啡。
只有元气森林的高管,开会人手一瓶饮料。

这些选择,造就了元气森林的爆品能力,而且是其他饮料企业难以模仿的。
详细内容,可以看下面的全文。



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最近几年,在饮料行业,只有元气森林做到了不断出爆款、靠爆款产品驱动增长。
凭啥别人做不到、就他能做到呢?了解了一下,才知道,他的很多选择,与其他公司截然不同:
1、产品经理的人选上,不要同行、几乎全员是跨界来的。

2、人人可以提创意,所有创意直达老板唐彬森。而唐彬森很少说“不行”。
比起大多数管理者,默认认为“自己无所不知”,他默认认为“用户很复杂,我很可能不了解”。
创意判断,不依赖于管理者的主观,尽量交给客观。

3、怎么客观判断呢?就要设置更多、更密的测试节点。
饮料销售主要在线下,其他饮料企业都不怎么做线上。
只有元气,坚持做线上,不为挣钱,只为产品可以低成本测试。

4、最触动我的差别是:
喝饮料的主要是年轻人,大多数饮料企业的高管,开会端着的都是咖啡。
只有元气森林的高管,开会人手一瓶饮料。

这些选择,造就了元气森林的爆品能力,而且是其他饮料企业难以模仿的。
详细内容,可以看下面的全文。

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